.ABOUT.

BUILT ON CREATIVITY,
GROUNDED IN STRATEGY

PONY DESIGN CO. IS A SYDNEY-BASED COMMERCIAL INTERIOR DESIGN STUDIO SHAPED BY INSIGHT, CONNECTION AND A GENUINE UNDERSTANDING OF YOUR BUSINESS.

STUDIO

Pony Design Co. was founded by Natalie Dufton, whose vision was to marry the soul of design with the strategy of commercial success through interior spaces.

We partner with ambitious businesses to create environments that do more than look good – they work hard.

Our goal is to turn your business objectives into a tangible, high-performing space. Through creativity, insight and collaboration, we shape memorable interiors that drive engagement and streamline operations.

Ultimately, our measure of success is simple: to deliver you a space people can’t wait to return to.

TEAM

Principal and Founder Natalie leads Pony with equal parts creative instinct and commercial prowess – a craft she’s been honing since childhood. As a kid, she’d ‘help’ her dad on-site in his building and engineering business, sketching plans with felt-tipped pens on his drawing board. Today she’s just as hands-on, from first briefing to final delivery, steering every project’s vision, team and momentum to ensure it’s built for genuine business performance. With more than 20 years in design and construction and over a decade running her own studio, her superpower is translating the needs of growing and established businesses into big-picture strategy, creating environments that work hard and feel exceptional. Known for her infectious spirit and all-in approach, Natalie is the driver and the buzz behind every design journey.

Prudence thrives at the intersection of blue-sky thinking and meticulous detail. As Associate Director, she’s the connective tissue of Pony, working closely with Natalie and the team to align creative and commercial vision with design delivery. With a past life in architecture, Prue spent much of her career with large London practices before finding her way into interiors, where her belief that spaces should feel as great as they function is non-negotiable. A collector of street art (and shoes), with a soft spot for bold colour, rich texture and striking form, Prue’s design eye is never really off the clock.

Isabella works from curiosity, bringing spaces to life through detail, character and storytelling. Her earlier chapters in makeup artistry, then bespoke wine cellar design, gave her unique insight into what it takes to curate ‘backdrops’ for experiences, a strength she now turns to interiors. At Pony, her eye for the finer details and polished presentations help shape spaces that feel considered and human. Isabella’s soft spot for vintage furniture and character-filled craftsmanship keeps her creative mind ticking over. Grounded and intuitive, she soaks up everything around her, and every project is better for it.

Part of Pony since the early days, Stacey operates with a razor-sharp eye for detail and flawless communication – nothing falls through the cracks on her design watch. She approaches every project through a strong narrative lens, aligning form, materiality and strategy to deliver distinctly people-first spaces. With experience across national design and architecture practices, and a life now balanced with motherhood, Stacey’s infectious energy, positivity and generosity are unflappable, making her the steady heartbeat that keeps teams connected and projects moving.

APPROACH

We make collaboration enjoyable.
Great work happens when the process feels good; open and respectful, balancing professionalism with personality.

We design with purpose.
Every decision is intentional. We start with a clear understanding of your business and objectives; form, function and commercial success must work in harmony.

We think beyond the expected.
Creativity is our starting point, but strategy drives every decision. Expansive thinking and resourcefulness help us create spaces with real impact.

We honour every commitment.
We value trust above all, and respect budgets, timeframes, and the responsibility our clients place in us to get it right.

We never stop growing.
Curiosity keeps us evolving and exploring so our work is fresh, distinctive, and always future-ready.

PRESS

Victoria Ave. Foyer
Australian Interior Design Awards
2025
Cala
Indesign Live
2025
Podcast Interview with Natalie Dufton
Unfolded - Behind the Design - Podcast
2025
Cala
We Heart
2024
Lady Banks
The Local Project
2024
Emerging Designers
The Local Project
2023
Alala’s
Eat Drink Design Awards
2020
The Oaks Bottle Shop
Eat Drink Design Awards
2020
The Fernery
Eat Drink Design Awards
2018
The Fernery
Architecture Au
August 2018
The Alcott
Broadsheet
August 2018
The Alcott
Broadsheet
July 2018
Basement Brewhouse
Broadsheet
June 2018
The Fernery
Concrete Playground
December 2017
The Fernery
Broadsheet
November 2017
The Fernery
Concrete Playground
November 2017
Acre
Broadsheet
July 2016
Acre
Eat Drink Design Awards
2016
Acre
Concrete Playground
August 2016

STANDOUT INTERIORS START WITH INTENTIONAL DESIGN.

LET’S MAKE YOUR SPACE IMPOSSIBLE TO IGNORE.