Cali Press

BRIEF:

A brand evolution, not just a fitout. The Cali Press Westfield Sydney brief called for a space that felt more considered and refined, while holding onto everything that makes the brand approachable. Set within a 74sqm tenancy in Westfield Sydney’s food court, the challenge was to create genuine presence within a constrained footprint, and lay the groundwork for a national rollout.

EXPERIENCE:

We wanted the space to feel like stepping into sunlight. Warm, sand-based tones cut through the ambient darkness of the surrounding food court, creating a point of lightness and clarity within a busy circulation zone. The brand’s coastal character remains, translated into something more urban and resolved.

Strict tenancy requirements shaped every decision: shopfront treatment, lighting, materials. Rather than resist those constraints, we worked within them. The result is a more disciplined interior, where every element earns its place.

Materials were chosen for longevity as much as appearance. Recycled plastic surfaces, reclaimed timber, renewable cork and handcrafted ceramic tiles produced in solar and hydroponic-powered facilities. Selections made with future rollouts in mind, ensuring the design can be applied consistently without ever feeling generic.

What began as a single store is now a framework. A clear, adaptable identity that travels.