Taffy’s 3.0

Project type: Hospitality
Project Size: 340M2
Project Completion Date: DECEMBER 2023

BRIEF:

Revitalise a faded pub and create a vibrant indoor-outdoor Sports Bar; the ultimate destination to catch every major sporting event, imbued with the quintessential Taffy’s energy.

EXPERIENCE:

Set within the leafy backdrop of Winston Hills Hotel, Taffy’s 3.0 channels rock ‘n’ roll, cuffed denim and James Dean-cool.
Blending an American diner aesthetic with a bold red, white, and powder blue palette, Taffy’s 3.0 mixes nostalgia with modern flair. Retro-style seating, a curved main bar, and illuminated lightbox signs are accented by Taffy’s signature graphic murals.

Taffy’s lounge area offers prime seating for sports fans; a laid-back spot to catch every play on the giant screens. When Friday night rolls around, the atmosphere shifts as the house DJ turns the space into a buzzing dance floor.

Taffy’s also boasts an inviting outdoor dining area fitted with large screens, where guests can enjoy their meals without ever missing a moment of the game.

 

 

“Taffy’s 3.0 has brought new life and energy into the venue. Pony understood our brand from the outset and delivered a space that feels bold, flexible and unmistakably ‘Taffy’s’. Pony worked confidently within the existing structure and budget, using smart planning to create a venue that handles game-day crowds and weekend nightlife with ease. The response from our patrons has been overwhelmingly positive; people love the atmosphere and attention to detail.

Natalie and the Pony team were professional, responsive and great to work with. We’re thrilled with their work.”

– Andrew Thomas – Owner – Taffy’s / The Winston

Project Partners:

CLIENT: THE WINSTON
PHOTOGRAPHER + STYLIST: LUCIA BRAHAM
BUILDER: THE CHILLIE GROUP
LIGHTING DESIGNER: CURIOUS LABS
GRAPHICS + SIGNAGE: KILLANOODLE / FREMONT
JOINERY: BECKTON

 

Services:

INTERIOR DESIGN

• DESIGN STRATEGY & BRIEFING
• CONCEPT DESIGN
• DESIGN DEVELOPMENT
• FURNITURE SELECTION & MANAGEMENT
• TENDER & CONSTRUCTION DOCUMENTATION
• DESIGN MANAGEMENT DURING CONSTRUCTION

STRATEGY

• BRIEF DEVELOPMENT
• STAKEHOLDER ENGAGEMENT
• CREATIVE DIRECTION