STUDIO

At Pony Design Co. we create memorable, distinctive interior design experiences, applying passion and pragmatism in equal measure. 

ABOUT

WE DELIVER INNOVATIVE DESIGN SERVICES FOR COMMERCIAL, HOSPITALITY AND RETAIL ENVIRONMENTS.

WE COLLABORATE WITH CLIENTS AND PROJECT PARTNERS WHO ARE EXPERTS IN THEIR FIELDS AND WHO RESPECT THE VALUE THAT GOOD DESIGN CAN PROVIDE TO BUSINESSES AND COMMUNITIES. OUR CLIENTS SEEK TO PARTNER WITH US BECAUSE WE ARE BIG-PICTURE PEOPLE WHOSE SCOPE REACHES OVER, ABOVE AND BEYOND INTERIOR DESIGN.

DIRECTOR AND PRINCIPAL DESIGNER NATALIE KRAFCZYK LEADS OUR TEAM. NATALIE EMPLOYS A LEADERSHIP VISION DIRECTED TOWARDS TRUE PARTNERSHIP AND ENHANCING OUR CLIENTS’ BUSINESSES THROUGH DESIGN AND DESIGN STRATEGY.

WE DESIGN ENVIRONMENTS THAT LAST FOR MANY, MANY TOMORROWS, IN WHICH MEMORIES ARE CREATED.

WE ARE YOUR PARTNERS IN DESIGN.

SERVICES

OUR SERVICES CAN BE PROVIDED AS FULLY SCOPED DESIGN PACKAGES, OR SPECIFIC SERVICES TAILORED TO SUIT EACH PROJECT’S SPECIFIC REQUIREMENTS.

OUR SERVICES COVER ALL ASPECTS OF INTERIOR DESIGN AND DESIGN STRATEGY. WE ARE LEADERS IN END-TO-END DESIGN AND OUR SERVICES EXTEND TO CREATIVE DIRECTION AND DESIGN TEAM LEADERSHIP.

THE SERVICES OUTLINED BELOW FORM OUR FULLY SCOPED INTERIOR DESIGN PACKAGE.
OUR STRATEGY SERVICES CAN BE COMBINED WITH OUR INTERIOR DESIGN SERVICES, OR CARRIED OUT AS A SEPARATE SCOPE OF WORK. OUR STRATEGY SERVICES ENHANCE OUR CLIENT’S BUSINESS VISIONS AND DISTIL THE DESIGN AND EXPERIENTIAL FUNDAMENTALS, WHICH WALK HAND-IN-HAND WITH A SUCCESSFUL BUSINESS MODEL.

FOR MORE INSIGHT ON OUR ADDITIONAL SERVICES THAT STRETCH BEYOND INTERIOR DESIGN, PLEASE CONNECT FURTHER WITH US.

INTERIOR DESIGN
  • DESIGN STRATEGY & BRIEFING
  • CONCEPT DESIGN
  • DESIGN DEVELOPMENT
  • FURNITURE SELECTION & MANAGEMENT
  • TENDER & CONSTRUCTION DOCUMENTATION
  • DESIGN MANAGEMENT DURING CONSTRUCTION
  • EXPERIENTIAL IMPLEMENTATION
  • STYLING
  • DESIGN LEADERSHIP & MANAGEMENT
  • PROJECT PARTNER COLLABORATION

STRATEGY

  • RESEARCH AND DESIGN ANALYSIS
  • BRIEF DEVELOPMENT
  • STAKEHOLDER ENGAGEMENT
  • CREATIVE DIRECTION
  • DESIGN GUIDELINE DEVELOPMENT

PROCESS

PHASE ONE

Design Strategy & Briefing

TO KICK THE PROJECT OFF, WE’LL WORK WITH YOU TO DISTIL THE KEY DELIVERABLES FOR YOUR PROJECT AND CREATE A SCOPE OF WORKS. WE’LL IDENTIFY CRITICAL INFORMATION REGARDING THE OVERALL VISION, PROPOSED PROGRAMME, BUDGET, PROJECT PARTNERS AND PROJECT MANAGEMENT APPROACH.

WE’LL THEN DELIVER A DETAILED PROJECT PROPOSAL FOR OUR DESIGN SERVICES, WHICH INCLUDES THE SCOPE OF WORKS, PROGRAMME AND OUR FEE. AT THIS POINT, WE’LL RECOMMEND ADDITIONAL PROJECT PARTNERS IF REQUIRED, SUCH AS PROJECT MANAGERS, HOSPITALITY CONSULTANTS, INTERIOR STYLISTS AND GRAPHIC DESIGNERS.

WHEN YOU AGREE TO OUR PROPOSAL, OUR APPOINTMENT BECOMES OFFICIAL. WE’LL ASSIST YOU IN ENGAGING ANY PROJECT PARTNERS AND GET THE WHEELS IN MOTION.

NEXT, WE START THE DETAILED BRIEFING PHASE, WHEREBY WE’LL CONDUCT A SERIES OF IN-DEPTH BRIEFING WORKSHOPS WITH YOU. IN TANDEM, WE WILL CONDUCT A SITE ANALYSIS AND DOCUMENT OUR FINDINGS.

FINALLY, WE’LL COLLATE THE OUTPUTS OF THE WORKSHOPS AND SITE ANALYSIS TO PRODUCE A DETAILED RETURN BRIEF FOR YOU TO SIGN OFF ON, WHICH CAPTURES ALL OF THE PROJECT REQUIREMENTS. THIS DETAILED RETURN BRIEF SERVES AS THE DEFINITIVE REFERENCE FOR ALL FOLLOWING PHASES OF THE PROJECT, THUS ENSURING A SEAMLESS DESIGN PROCESS.

OUTCOMES:

  1. INITIAL PROJECT BRIEF IS DELIVERED
  2. PROJECT PROPOSAL AND FEE IS PRODUCED
  3. OUR APPOINTMENT TO THE PROJECT FINALISED
  4. ADDITIONAL PROJECT PARTNERS ARE ENGAGED IF REQUIRED
  5. DETAILED BRIEFING SESSIONS COMPLETED
  6. SITE ANALYSIS IS CONDUCTED AND DOCUMENTED
  7. PROJECT RETURN BRIEF IS ISSUED AND AGREED

PHASE TWO

Concept Design

WE’LL DEVELOP THE OVERARCHING STORY FOR THE PROJECT AND CREATE THE DESIGN VISION. WE’LL COMMENCE THE FUNCTIONAL PLANNING AND DEVELOP THE OVERARCHING CONCEPT DESIGN, FOR YOUR APPROVAL.

YOUR PROJECT MANAGER WILL APPOINT A CORE TEAM FOR YOUR PROJECT, INCLUDING PONY DESIGN CO. AND ANY OTHER PROJECT PARTNERS, AND OUTLINE THE ROLES OF EACH MEMBER. THIS ALLOWS US TO ENSURE THAT ALL COMMUNICATION IS CHANNELED EFFICIENTLY SO THAT DESIGN DECISIONS ARE MADE EFFECTIVELY, IN LINE WITH THE PROGRAMME AND BUDGET.

OUTCOMES:

  1. ROLES AND RESPONSIBILITIES OF ALL PROJECT PARTNERS ARE CLARIFIED AND AGREED TO
  2. INITIAL FUNCTIONAL PLANNING OPTIONS ARE PRODUCED
  3. CONCEPT DESIGN PACKAGE DELIVERED AND SIGNED OFF
  4. FINAL PLAN IS SIGNED OFF
  5. FINAL CONCEPT DESIGN PACKAGE SIGNED OFF
  6. DESIGN COSTING AND PROGRAMME IS APPROVED BY THE PROJECT MANAGER

PHASE THREE

Design Development

WE’LL TAKE THE APPROVED CONCEPT DESIGN AND DEVELOP IT INTO A COMPREHENSIVE DESIGN PACKAGE. THIS DESIGN PACKAGE IDENTIFIES ALL THE NITTY-GRITTY DETAILS; THE FINISHES, FURNITURE AND ALL DETAILED ASPECTS OF THE PROJECT. WE’LL COMMUNICATE THESE WITH YOU VISUALLY TO ENSURE AN IMMERSIVE AND COLLABORATIVE DESIGN EXPERIENCE.

WE’LL ALSO CONTINUE TO COLLABORATE WITH THE PROJECT TEAM TO ENSURE THAT ALL DESIGN DECISIONS ARE MADE IN LINE WITH YOUR PROGRAMME AND BUDGET.

OUTCOMES:

  1. DESIGN DEVELOPMENT PACKAGE IS PRODUCED
  2. VISUAL COMMUNICATION OF THE FINAL DESIGN IS PRESENTED
  3. FURNITURE OPTIONS FINALISED
  4. FINISHES OPTIONS FINALISED
  5. FINAL DESIGN IS APPROVED

PHASE FOUR

Documentation

WE’LL TAKE THE APPROVED FINAL DESIGN AND TURN IT INTO A DETAILED DOCUMENTATION PACKAGE FOR TENDER AND CONSTRUCTION ISSUE.

THIS DOCUMENTATION PACKAGE PROVIDES ALL REQUIRED PLANS, ELEVATIONS, JOINERY DETAILS AND SCHEDULES FOR THE BUILDER OR PROJECT MANAGER TO TENDER ACCURATELY, PRICE THE WORKS AND COMMENCE CONSTRUCTION. WE WILL ALSO CARRY OUT OUR FURNITURE SELECTION AND MANAGEMENT PROCESS, PREPARING ALL QUOTES TO BE READY FOR ORDER.

WE’LL WORK HANDS-ON WITH THE RELEVANT PROJECT PARTNERS AND CONSULTANTS THROUGHOUT THIS PHASE TO ENSURE THAT ALL DISCIPLINES ARE ALIGNED AND CONSISTENT.

OUTCOMES:

  1. DESIGN REVIEW WITH RELEVANT PROJECT PARTNERS AND CONSULTANTS
  2. TENDER DOCUMENTATION PACK PRODUCED AND ISSUED
  3. VALUE MANAGEMENT REVIEW IS CONDUCTED
  4. CONSTRUCTION DOCUMENTATION PACK ISSUED

PHASE FIVE

Construction

WE’LL WORK CLOSELY WITH YOU, THE BUILDER AND PROJECT MANAGER TO ENSURE THE PROJECT IS RUNNING IN LINE WITH THE APPROVED DESIGN AND DOCUMENTATION.

WE’LL MONITOR THE QUALITY OF FINISHES, ASSIST WITH ON-SITE DESIGN DETAILING, RESPOND TO REQUESTS FOR INFORMATION, REVIEW SHOP DRAWINGS AND RESOLVE BUILDABILITY ISSUES.

WE’LL BE DONNING OUR CONSTRUCTION HELMETS AND BE HANDS-ON THROUGHOUT THIS TIME, ATTENDING REGULAR ON-SITE PROJECT TEAM MEETINGS TO ENSURE THE CONSTRUCTION PHASE IS COMMUNICATIVE AND COLLABORATIVE.

OUTCOMES:

  1. REGULAR PROJECT SITE MEETING TIMES IDENTIFIED
  2. REQUESTS FOR INFORMATION RESPONDED TO THROUGHOUT CONSTRUCTION
  3. SHOP DRAWINGS AND OTHER ITEMS REVIEWED IN FULL

PHASE SIX

Project completion

THIS PHASE IS THE MOST OVERLOOKED, BUT OFTEN THE MOST IMPORTANT. WE’LL BE CHECKING EVERYTHING THROUGH-AND-THROUGH; WE’LL ENSURE ALL FURNITURE HAS BEEN DELIVERED AND THAT THE PLACEMENTS ARE CORRECT; WE’LL CONDUCT A DETAILED DEFECTS INSPECTION TO ENSURE THE EXECUTION OF THE DESIGN IS AS PER THE AGREED DESIGN DRAWINGS; AND WE’LL CONDUCT A REVIEW OF WORKMANSHIP QUALITY.

IF ADDITIONAL EXPERIENTIAL SERVICES (SUCH AS STYLING) ARE PART OF THE SCOPE, YOU’LL HAVE ONE OF OUR TEAM MEMBERS ON-SITE THROUGHOUT THE INSTALLATION PHASE. THIS TEAM MEMBER WILL WORK DIRECTLY WITH THE RELEVANT PROJECT PARTNERS TO FINALISE THESE EXPERIENTIAL IMPLEMENTATIONS.

OUTCOMES:

  1. SITE VISITS ARE INCREASED AS REQUIRED THROUGHOUT THE FINAL WEEKS OF CONSTRUCTION
  2. FINAL SITE INSPECTION IS COMPLETED
  3. DEFECTS LIST IS ISSUED
  4. STYLING INSTALLATION PHASE IS COMMENCED AND COMPLETED (IF REQUIRED)
  5. PROJECT COMPLETION AND CELEBRATION

PHILOSOPHY

WE BELIEVE IN THE EXPERIENCE.

WE BELIEVE IN CREATING BUILT SPACES THAT GIVE THE END USERS AN UNRIVALED EXPERIENCE. AND WE BELIEVE IN GIVING YOU AN EXPERIENCE OF PURE, PROFESSIONAL SERVICE BY ACTING AS YOUR PARTNERS IN DESIGN.

BECAUSE FOR US, THE EXPERIENCE ENJOYED ALONG YOUR JOURNEY IS JUST AS IMPORTANT AS THE OUTCOME.

OUR PROMISE

WE TURN WHAT CAN BE A DAUNTING EXPERIENCE INTO AN ENJOYABLE JOURNEY. WE DESIGN SPACES THAT ALLOW OUR CLIENTS, PROJECT TEAMS AND END USERS TO BENEFIT FROM PHYSICALLY AND EMOTIONALLY.

OUR PROMISE TO YOU IS THAT WE’LL LIVE BY OUR VALUES. THROUGH LIVING AND WORKING BY OUR VALUES, WE’LL PROVIDE YOU WITH AN EXPERIENCE OF PROFESSIONALISM, OF EXCELLENCE OF EXECUTION, AND SUCCESSFUL DELIVERY OF AN INNOVATIVE AND IMMERSIVE EXPERIENCE.

OUR
VALUES

WE BELIEVE IN THINKING DIFFERENTLY.
IT GOES WITHOUT SAYING THAT WE’RE CREATIVE, BUT WHAT EXACTLY DOES THAT MEAN?

IT MEANS WE HARNESS EXPANSIVE THINKING AND POSSESS AN INDOMITABLE CURIOSITY THAT ALLOWS US TO ROLL WITH THE PUNCHES IF – AND WHEN – REQUIRED. EVER RESOURCEFUL WITH OUR APPROACH, OUR BIG-PICTURE THINKING DELIVERS BEYOND-THE-SQUARE SOLUTIONS.

WE ALSO TAKE A DIFFERENT APPROACH TO DOING BUSINESS; WE DON’T TAKE OURSELVES TOO SERIOUSLY. AT PONY, WE CONDUCT OUR BUSINESS (AND DO IT WELL) WHILE HAVING A GOOD LAUGH. IT’S OUR WAY OF INJECTING A LITTLE FUN INTO EVERY DAY.

WE’RE CONSUMMATE PROFESSIONALS.
MAINTAINING PROFESSIONALISM IS AT THE HEART OF WHAT WE DO. WE DELIVER EXCEPTIONAL COMMUNICATION FUELLED BY A BROAD RANGE OF EXPERTISE. WE RELIABLY PRODUCE WORK OF THE UTMOST QUALITY; PUT SIMPLY, WE ARE COMMITTED TO NAILING THE BRIEF.

WE’RE RESPECTFUL. WE TREAT EVERYONE WITH EMPATHY AND HONESTY, AND AS EQUALS. WE ALSO RESPECT BUDGETS AND TIMEFRAMES.

AND WE BELIEVE IN INTEGRITY. WE KNOW WHAT WE STAND FOR AND AT THE END OF OUR COLLABORATION, YOU WILL TOO. UNPRETENTIOUS AND UNWAVERINGLY FAIR, WE OPERATE WITH A REFRESHING FRANKNESS THAT EARNS OUR CLIENTS’ TRUST. WE CHECK OUR EGO AT THE DOOR AND HOLD OURSELVES – AND OUR WORK – TO THE HIGHEST OF STANDARDS.

WE NEVER STOP GROWING.
GOING ABOVE AND BEYOND IS OUR EVERY DAY. WHEN WE TAKE SOMETHING ON, WE COMMIT FULLY TO ACHIEVE THE BEST POSSIBLE OUTCOME NO MATTER WHAT.

WE’RE COMMITTED TO EXPANDING OUR KNOWLEDGE, WHETHER THROUGH COLLABORATION, BROADENING OUR EXPERTISE OR SEARCHING ENDLESSLY FOR THE BEST SOLUTION.

PRESS

The Fernery
Eat Drink Design Awards
2018
The Fernery
Architecture Au
August 2018
The Alcott
Broadsheet
August 2018
The Alcott
Broadsheet
July 2018
Basement Brewhouse
Broadsheet
June 2018
The Fernery
Concrete Playground
December 2017
The Fernery
Broadsheet
November 2017
The Fernery
Concrete Playground
November 2017
Acre
Broadsheet
July 2016
Acre
Eat Drink Design Awards
2016
Acre
Concrete Playground
August 2016